Jim’s Recipe is a brand proudly founded in Malaysia on April 7th 2017. From our earliest emergence in Puchong, Selangor as a newbie in the market to the sudden rise in popularity, we managed to expand our business to 50 outlets in 4 short months and become the hottest sponge cake brand around.
Thanks to “A Bite of China 2” that popularised the idea of “tasting tradition” in food, people have been searching high and low to seek that taste of nostalgia, the taste that remains free of preservatives and the artificial flavourings of commercialisation. And they managed to find that in Jim’s Recipe brand...
As the founder of Jim’s Recipe, Jim Wong takes great pride in his nationality and ethnicity as a Malaysian Chinese. At 36 years of age, he has close to 20 years of experience in baking, all thanks to his family’s love for food that influenced his culinary passion.
For Jim, baking has been his calling in life since he finished high school. From baking to coaching to planning, he single handedly managed every level of operations at Jim’s Recipe...
We’ll continue to produce healthy and tasty cake recipes and innovate new cake flavours to keep things fresh. With our signature cakes as the nexus of our business, we’ll be expanding Jim’s Recipe throughout China and across the world so everyone will get to know the rich flavour of Chinese cakes, the beauty of Chinese cuisine and the taste of Chinese tradition recipe.
We believe that cakes and desserts are wonderful things that should be shared with and around the world. We want to give everyone a chance to taste the unique flavours and culture each country has to offer, and we want to do it with cakes. Which is why we’re going to introduce a new menu of international desserts, which includes the likes of Crème Brûlée and Boston Cream Pie, to share with our fans in China so they can taste the world in a bite, because sweetness knows no bounds.
Smell the delightful scent of eggs and feel the unforgettable taste of tradition.
Perfect mixture of sweetness and savoury, presented in the form of perfect cake.
With double layers of cheese slices and a delicate coating of Parmesan Cheese powder.
We only use the freshest ingredients to ensure that they’re packed with nutrients:
We refuse to add water, additives, preservatives and colouring because we believe that original food tastes best. Low in sugar but rich in protein, our cakes are both delicious and nutritious. It doesn’t matter if you’re a concerned parent, a healthy adult or a health-conscious senior citizen, Jim’s Recipe will always be your trusty companion.
No. 12, Jalan Tiara 4,
Bandar Baru Klang, 41150 Klang,
Selangor Darul Ehsan
Subang Taipan Outlet: +6017-382 5528
Kota Kemuning Outlet: +6012-585 5289